[digitalone]

The golden rules that I believe are necessary for SEO work are:-

1. Web Design – Producing a visually attractive page.
2. HTML coding – Developing search engine-friendly coding that sits behind the web design.
3. Copy writing – Producing the actual readable text on the page.
4. Marketing – What key words actually get more business for your company?
5. An eye for detail — Even the smallest errors can stop spiderbots visiting your site.
6. IT skills — An appreciation of how search engine programs and the algorithms actually work.