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onehalf.transpo · 04-27-2016, 01:17 PM

Tips for successful marketing through Facebook
To market your business successfully on Facebook, you need to understand Facebook's unique opportunities, and how it differs from other media. Just as you wouldn't run a radio ad on television, you shouldn't market on Facebook the way you'd market in a magazine or on your website.
1. Don’t use Facebook for the 'hard sell'
People regard Facebook as a fun social space where they chat to friends, check out phot os and videos, and relax. You need to join conversations and become part of a community, rather than being a business 'outsider' who tries to sell aggressively.
2. Have a clear goal and strategy
It's important to have a clear goal for using Facebook, and a strategy to achieve that goal. Setting a goal and strategy gives you direction for your Facebook marketing and a way to measure your success.
3. Create a human voice for your business
Facebook users like to talk to other people - not to an impersonal business. Whoever manages your Facebook page must be able to write in a voice that sounds real and likeable, using a style that suits your business. They also need permission to express things in their own words, not in the company's jargon or 'official line'.
4. Post regularly
Unlike traditional media (such as magazines or television), or other online media (such as web pages), social media are built around frequent updates. So, post regularly!
5. Encourage comments and reply quickly
Encourage other Facebook users to respond to your posts or to post their own comments about your business or a topic that's of interest to them and you. When they do post, respond quickly - within 24 hours is best.
6. Use pictures and videos
Pictures and videos are a major element of Facebook's appeal. Use them frequently to keep your friends engaged and engaged.
7. Nurture your relationships
Engage sincerely in conversations, provide useful content, and develop rewards for loyal customers to help foster positive relationships.
8. Promote your Facebook page
Promote your Facebook address on your letterhead, business card and website, in store, in advertisements, and in your email signature.
9. Use Facebook Insights to learn more about your customers
Facebook Insights can tell you more about the people who choose to like your page. Once you know your Facebook friends' characteristics, you can tailor your posts and offers to meet their needs and interests.

04-27-2016, 01:17 PM	#12
onehalf.transpo Registered User Join Date: Aug 2015 Location: Junction Business House, Level 2, Suite 203, Melbourne VIC 3182 Posts: 504	Tips for successful marketing through Facebook To market your business successfully on Facebook, you need to understand Facebook's unique opportunities, and how it differs from other media. Just as you wouldn't run a radio ad on television, you shouldn't market on Facebook the way you'd market in a magazine or on your website. 1. Don’t use Facebook for the 'hard sell' People regard Facebook as a fun social space where they chat to friends, check out phot os and videos, and relax. You need to join conversations and become part of a community, rather than being a business 'outsider' who tries to sell aggressively. 2. Have a clear goal and strategy It's important to have a clear goal for using Facebook, and a strategy to achieve that goal. Setting a goal and strategy gives you direction for your Facebook marketing and a way to measure your success. 3. Create a human voice for your business Facebook users like to talk to other people - not to an impersonal business. Whoever manages your Facebook page must be able to write in a voice that sounds real and likeable, using a style that suits your business. They also need permission to express things in their own words, not in the company's jargon or 'official line'. 4. Post regularly Unlike traditional media (such as magazines or television), or other online media (such as web pages), social media are built around frequent updates. So, post regularly! 5. Encourage comments and reply quickly Encourage other Facebook users to respond to your posts or to post their own comments about your business or a topic that's of interest to them and you. When they do post, respond quickly - within 24 hours is best. 6. Use pictures and videos Pictures and videos are a major element of Facebook's appeal. Use them frequently to keep your friends engaged and engaged. 7. Nurture your relationships Engage sincerely in conversations, provide useful content, and develop rewards for loyal customers to help foster positive relationships. 8. Promote your Facebook page Promote your Facebook address on your letterhead, business card and website, in store, in advertisements, and in your email signature. 9. Use Facebook Insights to learn more about your customers Facebook Insights can tell you more about the people who choose to like your page. Once you know your Facebook friends' characteristics, you can tailor your posts and offers to meet their needs and interests.