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The Google sandbox or “sandbox effect” is a filter pattern that Google applies to newly built websites that want to rank in the search results for specific keyword phrases. The filter exists to prevent SEOs and spammers from easily manipulating search results by satisfying all of Google’s major offsite and onsite factors. In other words, new websites are put into a “sandbox” or a holding area and have their search ratings on hold until they can prove worthy of ranking.
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