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SEO uses the cross linking between the two or more sites that is having other functionalities as below:
- It allows the site to be unique and have the original content and the site is being evaluated on the basis of the content.
- Use of different IP address can work out and use of crawlers that doesn't get penalized for cross linking.
- Cross linking is not used on every page as it fills the page with other links and puts the link on the same websites using the page.
- Anchor text is used in the cross linking that provides rich keywords and in good length used by the search engine crawlers.
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