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As an XML-RPC-based push mechanism, Ping allows a weblog to send an XLM-RPC signal to Ping Servers to tell their services that its content has been updated. When pinged, a Ping Server includes various services, such as website directories, search engines, news websites and many others.
By default, search engines automatically index new content when updated. However, many webmasters still use Ping to help get their content and URLs browsed by search engine spiders. Because they want to
Get backlinks founded sooner so that your site can get credit and higher priority in the search results page.
Get your new pages /posts indexed by search engines like Google, Bing, and Yahoo faster, so they can quickly show up on search results and drive traffic to your site.
Get search engines, blog networks, RSS feed sites and other networks to crawl and index your site.
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