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In SEO, click-through rate refers to the percentage% of clicks you receive divided by the number of impressions you receive in the search engines. This can only be calculated by taking the number of impressions in webmaster tools and dividing by the number of clicks. CTR is calculated the same way for SEO or affiliate marketing. No matter what the case is, the formula is this:
CTR or Click Through Rate in SEO = Clicks / Impressions
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