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Old 04-06-2016, 11:47 PM   #2
Ruby707
Registered User
 
Join Date: Sep 2014
Posts: 650
On Page SEO in 9 Steps!
Make your site accessible to search engines.
Body
It is important to try to include your keywords into the body of your document at least four times. If you need to rearrange your keywords to make them fit into natural text for better flow, please do not hesitate to do so. Google is becoming more contextual, so an exact keyword string is not needed for all four instances. Make sure your exact keyword appears at least one of those four times.
Images
If you have images make sure your keywords are in the alt tag of the image. Also name the image to match that of your keywords, for example keyword.jpg.
Page title
The page title is what shows up in the tab of whatever web browser you are using. If you hover over the tab it should display the full page title.
Meta Description
This is what appears after the title of your page in the search results.
H1 Tag
The h1 tag is different than the title tags we discussed previously. It is very important that the keywords be in the h1 tag as well and just like the title, putting your keywords at the front of the tagged text is ideal. If you are using WordPress whatever you use in your h1 tag will default as your page title. If you need to differentiate the two download an SEO plugin that will allow you to write custom page titles, and meta descriptions.

Try to use the keyword only once in the h1 tag, twice if it is absolutely necessary but never three times.
URL
At the very least you should try to have your target keywords in the slug of your URL for example:

http://www.xyz.com/keyword (where the keyword is the slug) or even better http://www.keywordvariation.com/keyword

Rel canonical
This one is a bit more confusing. The easiest way to think of the rel canonical tag is to think of citing your sources in a bibliography. This tag is essentially the web friendly way to give credit to the original page where your content was published.

If your content is completely original, then simply set the rel canonical to the page you are publishing, which tells the search engines that you are the originator of the content.
Linking
Linking internally to within your site, and to other highly relevant sources on the web not only helps direct users to content they may be interested in, thus providing more insight into a topic or to confirm a source for credibility but also helps your SEO!
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