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Google is the largest website (traffic wise) on the Internet to date but what keeps people coming back to Google over and over again instead of Yahoo or Live? Is it the sheer simplicity and ease-of-use? Is it a comfort factor? Is it because of relevant results? The list can go on and on of possible reasons as to why people choose to use Google over other search engines on the Internet. The fact that “Google” is now considered a word in the dictionary shows the sheer power and influence the company has on our lives. To “Google” something means to search it using the Google search engine, however, it is not uncommon to replace Google with the word Search completely no matter where you may be searching. We as consumers are extremely comfortable using Google to find information – we trust them
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