[daviddakarai]

Infographics are more eye-catching than printed words, since they usually combine images, colors, movement, and content that naturally draw the eye. Since most of us have increasingly shorter attention spans, we tend to “scan” material as opposed to actually reading text. Furthermore, we tend to remember information that we’ve seen more so than read. Infographics are extremely shareable for use around the web. For example, an infographic published on a WordPress blog or website usually provides an embed code. This code allows an automatic link from the original site to yours. They are also easily shared on social networks and have a better chance of becoming viral compared to ordinary text. Infographics can be used to reinforce a brand, simply because they are so visually appealing. If you design an infographic with consistent colors, shapes, and messages, along with your logo, you’ll have an effective means of “Brand Awareness”.