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I help Google to giving this answer about the bounce rate and the answer is Bounce rate is an internet marketing in web traffic analysis It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing on to view other pages within the same site.
Bounce rate is a measure of the effectiveness of a website in encouraging visitors to continue with their visit. It is expressed as a percentage and represents the proportion of visits that end on the first page of the website that the visitor sees
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