Many people approach SEO and PPC as completely separate strategies. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: "search".
Here are some ways that make a coordinated SEO and PPC strategy greater than the sum of its parts:-
- Visibility
- Share Keyword Data
- Use Best Performing PPC Ad Copy to Inform Your Organic Content Strategy
- Integrate E-Commerce Feeds into AdWords Results
- Use Site Search Data to Inform PPC Keywords
- Combat Negative PR
- Test Strategic Organic Keywords with PPC
- Social Media Visibility