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Meta tags are only a small part of the equation. A year ago, Meta keywords were very important in ranking Meta tags are only a small part of the equation. A year ago, Meta keywords were very important in ranking sites, but people exploited this old alternative and search engine changed their algorithms.
The two area of SEO is on-page and off page
On page is what you have direct control over the domain name, title tags, meta data, H1, H2 and so on images, ALT tag, video and quality unique content.
Off page is a combination of links back to your website, social sharing and relevant directory listings, with social sharing greatly increasing in importance with backlinks.
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