[jackthomas087]

The term SEO stands for search engine optimization. It is a process that is used to improve the ranking of a website in a search engine. It is generally accepted that the higher the website ranks in a search engine, such as Google, Bing, Yahoo, etc., the more visitors the website gets. Most people who use search engines do not like to click through pages and pages of search results to get access to content. They usually access the website on the first few pages of the search results.

SMO, on the other hand, stands for social media optimization. According to Webopedia, “social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.”