[ORLOVA]

Having site entirely made of graphics

Don’t be over creative while making your links. Your links should not be made in Java Script or graphics. Search engines don’t recognize links which are made in graphics. Your links should be in a text format. If you have a certain word for the link then you should have it in a plain text format. Making graphic links can be unfruitful for you.
Having text in Flash

Don’t use flash just because you know about this tool. Flash should be used in a creative manner as many visitors still don’t like moving flash images. Search engines can’t recognize text written on Flash. If you’ll have your text written in Flash, then it won’t be noticed by search engines. Have all your text in a plain text format.
Having Invisible Text

For many years people used invisible text to ensurehigh ranking in search engines. But now search engines are more cleaver than before, and these tactics can help search engines to ban your site. Don’t use invisible texts in your website. This can put you in the bad books of search engines.
Using doorway or gateway pages

Doorway or gateway pages are those webpages which are specially designed for search engines. These pages don’t target the user and are full of keywords. The content of these pages are not relevant are meant to attract search engine crawlers. This is another mistake which many SEOs follow. This is a bad and unethical approach to acquire high ranking. So, make website for your users not for search engines. Have relevant content in your site and then you’ll automatically attain a high rank.
Having No Keyword In Title Tag

If there’s any factor which can help you get high ranking then it must be your title tag. Title tag is the sentence or words that your user sees on top bar of the Web browser. It is very important to use title tag intelligently. You can have your keywords in the title tag which can help search engines to know about your keywords. Hence, using no keywords in title tag is a big mistake. It’s like killing an opportunity to get into the top list of search engines. Strictly, avoid doing this.