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Some other things to consider when doing keyword research:
1. Capitalize on misspelled words especially if the term is hard to spell
2. Look for keyword insights offline - pick up a trade magazine for your niche and get keyword insights from there
3. Pay attention to the number of searches and number of sites competing for the same keyword (found on Google keyword tool or Rank Tracker tool -see below)
4. An even better approach to keyword research would be to calculate a KEI ratio for a keyword.
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