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You want to try to optimize a page for 1-2 keywords, usually the fat head terms with the most traffic, and try to work in the long tail versions you want to rank for 2-3 times in the text on the page. Long tail keywords are keywords that are typically 3-4 words in length and longer. So, if you by chance were able to rank for sony cameras, a long tail keyword phrase would sony cameras point and shoot, or buy sony cameras in new york.
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