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SEO is a process of search engine optimization where a website is optimized as per the Google algorithms and work accordingly to rank it at the top of different search engines quickly. It is a technique of spreading awareness of a particular business worldwide through genuine techniques consistently.
Social Media Optimization (SMO) can be defined as the science and art of getting free targeted traffic to your website from Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+ or other social media networks through various social activities like blogging, posting status updates on social media profiles, participation in discussion groups, social bookmarking, virals, online reputation management, user rating/polling, user feedback, RSS feeds, sharing buttons, use of video/photo sharing sites and many more.
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