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Domain Authority is something you can measure and influence over time. It’s a website rank (hence the name domain) and not a page rank It rates your entire website one a scale of 0-100 (100 being the best and 1 being the worst). The higher the domain authority of a website, the higher its ranking in search engines.
It’s a great indicator of how healthy and good enough your website is for search engines. Although it’s not a direct metric from Google, it’s the only strong KPI that we can use to measure our SEO efforts. I’d advise looking at the local search – this is where domain authority of the website is very important. The website needs to contain relevant content to the audience at a particular location.
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