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Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. It’s a great indicator of how healthy and good enough your website is for search engines. Although it’s not a direct metric from Google, it’s the only strong KPI that we can use to measure our SEO efforts.
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