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At first blush, authority might seem like an argument in favor of single page sites. Every off-site, inbound link will point to the same URL. The counter argument is that it’s more difficult to earn links for the same content again and again than it is to get them for fresh content.
And while Matt says single page sites can work for Google, SEO experts believe having multiple pages with off-site links improves the overall credibility of a website.
Page Authority/PageRank: It’s possible to benefit by having all links point to the same URL.
Domain Authority: Questionable/unknown: having a 1:1 ratio of links to pages, and having only one page may inhibit domain-wide authority benefits.
Link Building: It may be difficult to earn a continuous flow of new links over time.
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