In simple terms, back links are incoming links to a website or page. This means that the other website has a hyperlink "pointing" to your site. In terms of search engine optimisation, the higher the number of back links you have pointing to your site the better, especially if the site is particularly relevant to your niche.
As the number one goal of a website is to achieve traffic, i.e. people actually looking at the site, it follows that you must make the website visible. Generally speaking, to make your website visible, people must be able to find it when they search for keywords directly related to your product, niche, service or whatever else your website represents. Individuals tend to be seeking such information via the big search engines, whose operators have rather complicated algorithms to help them decide whether a certain website is applicable to the searcher's request, or not.
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