Content, is ultimately what every user is searching for – in some form or another. It may be video, articles, wikis, blogs, or other social media, but it is all content, and the more of it you have, the bigger your slice of the Google pie will be. If you have more content than your competitors for a given search keyword, which site do you think Google is going to send its traffic to if its desire is to give the user the best results and experience possible.
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