There are a number of link building strategies used to get external websites to link to yours:
Content Creation & Promotion - Create compelling content that people will want to reference and link to, and tell people about it.
Submissions - Submit your news to press releases, submit your site to directories, etc.
Reviews & Mentions - Put your product, service, or site in front of influential bloggers.
Links from Friends & Partners - Get people you know and people you work with to link to your site.
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