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Alexa Traffic Rank is a rough measure of a website's popularity, compared with all of the other sites on the internet, taking into account both the number of visitors and the number of pages viewed on each visit. Alexa collects traffic data on a daily basis from millions of users who have installed the Alexa toolbar, and other sources, and then uses a complex mathematical formula on three months' worth of data to arrive at the ranking for each site.
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