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Have you heard about Hummingbird? No, that isn't a hot new product from Apple, it's the slightly-less ***y new algorithm launched by Google to run its search engine. Google is always working to improve the function of its core business - the search engine itself - and this has always meant a dual strategy: On the one hand they want to improve the searches that people get from Google, and on the other they want to make it difficult for unscrupulous web marketers to "game" the system and have an unfair advantage in web searches.
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