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Approximately 31 percent of all traffic to the top 10 digital properties came from mobile devices, according to ComScore’s 2015 US Digital Future in Focus study. This number, while already significant, will keep increasing. If your website doesn’t provide a pleasant mobile experience you are shooting yourself in the foot.
Impress your visitors with your content and offerings. Bombarding them with unnecessary flash and animation not only annoys them, but it also slows down the load time of your website. Whatever you do, don’t mirror your site after this masterpiece.
When consumers land on your website they need to be able to find what they are looking for within two seconds. If they have to search any longer than that they are going to become frustrated and find another website.
Keep your navigation menu as simple as possible. Too many options will overwhelm your visitors. You need to have a clear path to whatever action it is you want your visitors to complete, whether it’s a submission form or a specific destination page.
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