Off-Page SEO Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in search engines for target keywords related to the on-page content and keywords in off- page direct-links. Off-page optimization is the most important part in search engines optimization because it gives back links to your sites and it requires a lot of work on a daily basis. It helps to maximize website performance in search engine for target keywords. Off page factors include relevant back links to the website, as well as anchor text. Back links are very important for Google for generating traffic to the website.
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