on-site blog each week is the easiest and most natural way to add fresh content to your site on an ongoing basis. If you want to get ranked well in Google and the other search engines, you simply cannot allow your website to sit stagnant. By regularly adding new content to your site, you demonstrate to Google that your website is active, up-to-date and worthy of good rankings. Google largely ignores websites that remain unchanged for weeks and months on end. On the other hand, Google loves sites that are constantly adding fresh, new content... and it rewards them with higher rankings across the board.
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