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Ranking for a keyword in organic search is a repeatable process. You won’t get the results you want 100% of the time, especially if you’re a new website trying to rank for a popular keyword, but if you take content marketing and SEO seriously, you can start to make things happen. Things like rankings, and traffic, and sales, oh my!
Here are the ten steps to rank for a keyword in Google.
Step 1: Lay the Groundwork
Step 2: Do Your Initial Keyword Research
Step 3: Check Out the Competition
Step 4: Consider Intent
Step 5: Conceptualize the Content
Step 6: Execute
Step 7: Optimize for Your Keyword
Step 8: Publish
Step 9: Promote
Step 10: Analyze
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