Implementing GTM is a straight-forward process and the capabilities are endless. In simple terms, tagging is the process of adding scripts to a website for different purposes. Though there are many tag management solutions available, GTM remains the most widely used tool. As per this report, GTM is used in close to 88% of the websites that use a tag management software.
Here are some reasons that should help convince you to start using GTM right now:-
- Future-proof your website
- Speed & Tracking
- Flexibility and Control
- Debug Options
- User Permissions
- Built-In Tags
- Tag integrations
- Easy use of third party tags