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If you asked five different search engine marketing providers what search engine marketing is, it's quite possible that you would get five different answers. To some, search engine marketing can be seen as the tweaking of your website in order to make it more attractive to the search engines. To others internet marketing reaches further afield that just on-page elements such as meta tags or keywords. It extends as far as link-building techniques, article submission, blogging and guest posts for instance. Other's take the concept even further, interpreting it almost as an online PR exercise that embraces everything all the way from on-page SEO right through to viral video, social media and even off-line marketing.
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