[daviddakarai]

The practise of Search Engine Optimisation (SEO) is categorised in two parts: On Page SEO and Off Page SEO. On Page SEO refers to the design and content aspects of a particular website. The way a website is written and laid out greatly affects the relevancy and optimisation of said site. A well optimised website will have well written, unique content that appeals to the reader, and contains relevant information and keywords. On the flip side, a poorly optimised website will miss opportunities to expand its search engine rankings. In addition to written content, on page SEO also includes relevant keywords in title tags, URL’s and images. Increasing the quality of on page SEO will keep more visitors on your site for longer, as well as increase search engine ranking results.
The vast majority of search engine optimisation happens away from your website. Off page SEO is an ongoing optimisation process, focused on sending inbound links from external sites to yours. High quality links, on established and notable sites, will increase the ranking results of your site. Poor quality links, such as derivative content, can have an adverse affect, and be detrimental to your online traffic.Off page SEO is a continual process, needing regular new links; this is why search engines place a priority on the off page factors of a website.