Guest blogging is pretty much as simple as it sounds. You serve as a guest author, guest writer, or guest blogger on someone's site. A format which often tends to be blogs. It is something that you may often see me refer to as publishing content on a 3rd party site in some of my other articles. You write an article and publish it on another site, as their guest. Sounds easy right? But what's the point?
Guest Blogging - The Point
The reason why many people choose to add guest blogging as part of their overall marketing strategy is because of a few reasons. First, having an article featured on another site puts your work and your message directly in front of a group of fresh prospects. Fresh eyes. Especially if the site has great traffic and/or a loyal following
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