[SusanKing]

They are techniques used to improve the search engine ranking of a website.

White hat SEO:
1) Involves no deception
2) Ethical
3) Preferred by search engines
4) Long lasting result and traffic from search engines
5) Can lead to high rankings
6) Include relevant and unique content
7) Obey search engines guidelines
8) Focus on gaining a human audience

Black hat SEO:
1) Involves deception
2) Unethical
3) Not Preferred by search engines
4) Once discovered will be penalized
5) Can lead to lower rankings
6) Include but not limited to cloaked pages, hidden texts, sneaky redirects , hacking and spamming
7) Does not obey search engines guidelines
8) Focus on only search engines instead of human audience