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Here's what you need to do:
Do a site analysis. List all the pages info: Title, URL, etc.
Do a keyword research
Do an on-page optimization using the keywords researched
Start off-page doing business listings and citations
Search for competitor's and do reverse SEO / search for their links and find useful links
Do participate on nice blogs, forums, QA. Etc.
Do post relevant content on social media regularly
Profile creations. and etc.
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