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Keyword density: It is a percentage of the no: of times a keywords or phrases is present in the content of the webpage when compared to the total number of words present on the webpage. There is no universal regulation for the percentage of keyword density. Most of the SEO professional contemplate the keyword density from 1 to 3 percent as ideal. Simply overstuffing the webpage with keywords to gain an advantage in the SERPs will make the website appear like spam.
Total no: of keywords / Total no: of keywords on the webpage * 100
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