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Old 08-09-2015, 10:36 PM   #3
daviddakarai
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Join Date: Jan 2015
Posts: 677
Link Popularity relates to the number of links and authority of the web sites linking to your site. Search engines recognize when a site is popular based on links that point to your site or any page in your site from external websites. Link popularity is factored into search engine algorithms, most famously through the use of Google's PageRank technology. Because of the emphasis placed on link popularity, increasing the number of quality links to your site can improve your search engine ranking. You gain link popularity with the search engines for having quality inbound and outbound links. Quality links are defined by their content relevancy to your site as well as their own popularity. An important factor in determining the quality of a link is its anchor text. Anchor text is the text in a link that concisely and correctly describes what that link is all about. You want anchor text to be meaningful and relevant both with regard to internal and external links to your site.
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