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Cloaking is a seo technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page, or that is present but not searchable.
This kind of technique is termed as black hat SEO which is not recommended by many webmasters and I also suggest you not to use it.
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