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It is very beneficial ... for example if you are selling products .. being No.1 Google Ranking means that you will appear first in google search .. so that will increase you chances significantly ... most of the people who are really looking to buy products will turn to google so in one way or another you are being right there in front of them ... in front of the right people at the right time ..
In addition, once you are ranked well in google .. you will be ranked very well in yahoo, bing and others as well ... but is it not easy to be there ..
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