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You first need to create profile on various social networking site.
Facebook is most important in this, start by creating a age on facebook, invite all your friends to like it. Then you can start a promotion on facebook of your page it will attract likes. Boost few post to the targeted audience and analyze what is best fr your website.
Same with Google plus and twitter.
But for your website LinkedIn will be better too, join various group one by one and post.
It will take time, but you will have the result
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