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Social Media Optimization (SMO) is the method of social activity that attracts visitors to a website through an elevated search rank. Nowadays, everyone is available on social sites like Facebook and Twitter. So that it is easy to get visitors from there. It proves there is a science of social media just like Search Engine Optimization (SEO), the process of maximizing visitors to a web site by achieving a top rank on search engines around specific keywords.
Facebook is the greatest source of traffic. If you will become a master of Facebook marketing, then no one can stop you to be successful. There are various options in Facebook to get traffic. You can join groups and share your thoughts there and can generate leads. You can also use Twitter, LinkedIn, Google+, Stumbleupon and Pinterest for getting traffic as well as to increase ranking.
Social media optimization can help with a no. of goals such as:
• Website Traffic
• Conversions
• Brand Awareness
• Creating a brand identity and the brand association
• Communication and interaction with key audiences.
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