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Promotion of any website can be done on Google effectively but not in a direct manner. The reason behind it is few of the sites are there which deletes the link if promotion done on a direct basis and even if the content is duplicate.
A high quality content with right information can help the people to rely on it and to stay on it for long time. Google likes to be informative so that people won't find any waste of time while they are searching in Google.
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