Some important steps for onpage Optimization for a E-commerce site:
Unique and simple Content
Social sharing buttons
Page Speed
Open graph tags
Search options
Call to Action – make sure it is CLEAR… you are spending a lot of money on traffic, but is your existing traffic converting.
Trust Signals – how would you feel walking into a Doctor’s Office with no credentials?
Breadcrumbs – the GPS to your site
Images
Meta Title – for large E-commerce sites, these will need to be generated automatically.
Meta Description
Product Description
Page URL
H1 tags
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