Information that other people (your blog readers) may not be aware of. It’s even better when it’s valuable and up-to-date.
Help or actual advice that helps your readers to succeed in something particular (for example: I’m writing this post in order to help you get more traffic to your blog).
If possible, add images & videos – people love to browse with their eyes.
Bullet points and well-organised paragraphs are all parts of a good blog post as well as outgoing links to different authority sites/other blogs that give out even more information on this specific topic.
In addition, you can share you own stories or news that might engage your readers from the very beginning.
The longer the better (usually). After blogging for more than four years, I’ve found that longer content gets more shares/likes and links. Keep in mind though, that your ultimate goal is not to stuff your blog posts with fluff and empty words, but rather improving the overall quality with useful, actionable and informative content.
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