Companies which previously invested a lot of money in Search Engine Optimization have come to realize the importance of content marketing as an additional tool.
Code:
http://en.wikipedia.org/wiki/Online_advertising
This is because of the recent updates made to Google’s algorithms and the fact that content has become important not only for SEO but also for increasing conversion rates.
Code:
http://ireport.cnn.com/docs/DOC-1247945
With that in mind, a number of SEO professionals have begun to feel that if one is to desire increasing conversion rates, they would also have to focus on content marketing.
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