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Social media optimization is the process of promoting services, products and websites via social networking sites like Facebook, LinkedIn, Twitter, Google+, and many more.
Like in Facebook and Google you can create groups, pages where you can promote your business.
Social media optimization is getting as equal importance as Search engine optimization and pay per click because by using this you get direct and instant result.
And main thing is that it is easy to use because it does not require any kind of technical knowledge as in PPC and SEO. A person who is familiar with these social networking sites can start SMO.
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