These are some General SEO Mistakes?
1)Not Using Analytic to See What Converts
2)Not Optimizing for Local Search
3)Not Optimizing for the Right Keywords
4)Not Having Unique Title Tags and Meta Descriptions
5)Not Using Anchor Text for Internal Links
6)Using the Same Anchor Text for Every Link
7)Focusing on Link Quantity Over Link Quality
8)Using Poorly Written Content
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