Thread: Rich Snippets
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Old 05-05-2015, 05:09 AM   #2
adriennerich
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Join Date: May 2014
Location: India
Posts: 60
Rich snippets improve click through rates dramatically by improving the appearance of the listing, providing more information to the user, and increasing real estate on the page for better visibility. They help verify exactly what the user is looking for, so when they click through to the web page, they are more likely to stick around. This reduces bounce rate and increases time on site.

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