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So I assume this is a store for clothing??
firstly take photo's of the types of products you sell.
If I was in Italy I would have no idea what you sell or whether I want to visit your shop.
You need to convince me that I should pop in to your shop and buy something.
so.
1 - take photos of your most popular products
2 - maybe put a discount coupon online, so when someone comes into your shop, that discovered you online, and they request to use the discount you will know your online presence is paying off!
3 - switch to an ecommerce theme from the blog theme you have. It looks great but doesn't feel like a place where you spend money... only read.
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