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SEM is usually used to describe the immediate, money-backed portion of search engine marketing that commonly takes the shape of PPC /CPC search engine results page ads in one form or another.
For example, when you enter the SEM track at an online marketing conference like SMX, for instance, you can expect to learn about Google AdWords, Bing Ads, PPC and CPC advertising, and other more specific factions of paid search advertising like retargeting, geotargeting and Enhanced Campaigns.
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